You're in love with your product, completely smitten. And why wouldn't you be? You've invested hours of precious time and resources to create a solution that people need.

To make the right impact and secure a competitive position, you should test and confirm key business drivers. In the case of our client, this investment in research went a long way. We worked with them to outline their customers' main interest points and product pricing design.

Participants were asked how interested they would be in a subscription to the service being presented.

Participants were asked which prices were too expensive, too cheap, expensive (requiring consideration) and a good value.

The Plan


Equip users with details on the service benefits.


Educate the young to communicate to the elderly.


Pricing equilibrium. Annual pricing structure favored over monthly.

We’d love to work with you on your next project.