Customer Retention and
the Window of Opportunity
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When you have different types of customers, it can be hard to know which ones need more focus. And although it's nice to say "all customers", market-spend usually says otherwise. Our client—who had launched a successful product—was in a stage of maturation.
To continue independent operations, their goals were to keep budgets reigned-in, and outside investments small. RICO helped them understand how customers interacted with their product, and which one's gave them the best shot at achieving the scale they desired.